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About

I am a product design leader with 20 years of professional experience, most of it in complex B2B platforms, from founding designer to Sr. Director running a team of 11.

I've built and scaled four design systems, most recently Lungo at Dialectica, a multi-theme system supporting five products.

Four years of university mathematics and a BA in Graphic Design give me an engineering mindset paired with a creative eye, and I use Claude Design and Claude Code to ship working code alongside the design work.

My approach is rooted in problem-solving with a strong emphasis on a people-first culture, and I bridge the communication gap between design, engineering, and product.

Dimitris Zoitas

Strengths

What I bring

  • Design Systems & Multi-Theme Platforms
  • 0-to-1 Product Design & Scaling
  • AI-Driven Workflows & Dev Collaboration
  • Leadership & Team Development
  • Strategic Design Planning
  • Data-Informed UX Decisions
  • Complex B2B Product Design

Experience

My journey so far

  1. April 2026 to Present

    Principal UX Designer (Contractor)

    ProxyFoods
    • Owned and designed the 'Proxy Digest' design system, unifying components and patterns across the product.
    • Revised and improved key UX flows, streamlining complex multi-step tasks into clear, guided experiences.
    • Created high-fidelity prototypes with Claude Design and Claude Code to materialize the future vision of the platform.
  2. January 2025 to Present

    Principal Product Designer

    Dialectica
    • Audited, refactored, and rebuilt Lungo, Dialectica's design system, scaling it from a basic component library into a robust, multi-theme system supporting 5 products.
    • Led the end-to-end UI design of the Origin platform, evolving it from a single-purpose product into a scalable platform enabling multiple workflows for internal and external users, using Claude Design and Claude Code for high-fidelity prototypes.
    • Built and deployed custom AI-powered design automation tools, streamlining collaboration and reducing handoff time.
    • Established AI-enabled design and engineering collaboration workflows, accelerating implementation and reducing design debt.
  3. March 2016 to December 2024

    Sr. Director of Design

    Orfium
    • Joined as the founding designer and mapped all creative directions across the organization, including web, product, and marketing.
    • Built, scaled, and directed the Ictinus design system, enabling cross-product consistency and build quality.
    • Architected CODA, a unified design and front-end team supporting all value streams through dynamic allocation, Shape Up alignment, and hybrid federated design system governance.
    • Led a team of 11 designers, fostering a culture of collaboration and growth while driving strategic design initiatives across multiple B2B platforms.
    • Contributed to product strategy in partnership with the SVP of Product, supporting a 3x increase in platform adoption.
  4. January 2020 to July 2026

    Sr. Product Designer (Contractor)

    Panther
    • Joined as the first designer and built the first version of the product, contributing to a $1.4B valuation and $120M Series B funding. Panther was later acquired by Databricks.
    • Designed, scaled, and maintained the 'Pounce' design system, increasing design and engineering velocity.
    • Mentored and onboarded four new designers, ensuring successful scaling of the design team during hypergrowth.
    • Designed the core SIEM data ingestion and enrichment flows.
  5. January 2019 to December 2024

    Sr. UX & UI Designer (Contractor)

    Pixelocracy
    • Delivered Greece's official gov.gr portal, improving access to public services for millions of citizens.
    • Worked as lead UX designer in large government projects, including national motorways and Citizens' Service Centres.
  6. January 2014 to March 2021

    UX & UI Designer

    iProject
    • Designed the user interface for Enray, iProject's own CMS, ERP, and CRM product.
    • Built websites, portals, and mobile apps for iProject's clients on top of Enray.
  7. January 2011 to October 2015

    Graphics & Digital Media Designer

    Propaganda
    • Worked across digital and classic design for advertising and BTL events.
    • Delivered mobile app design, animation, and website design for brand campaigns.