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Case Study

Gov.gr

Designing the central digital gateway for Greek citizens to access over 1,700 government services, fast, intuitive, and inclusive.

Client Pixelocracy
Year 2020
Role Web Portal Design
gov.gr
Gov.gr homepage with search and mAigov digital assistant

Gov.gr is the Hellenic Republic's unified digital portal, a single destination where every citizen, business, and institution can access the full spectrum of public services online.

The design challenge was immense: create a system that organizes thousands of bureaucratic processes into something anyone can navigate, regardless of their digital literacy. Every design decision prioritized clarity over complexity, ensuring that a retiree renewing their ID card has the same seamless experience as a startup filing tax documents.

Platform Responsive Web Portal
Scope 1,700+ Digital Services
Deliverables UI Design, Information Architecture, Component System
Key Pages Homepage, Categories, Services, Search, Ministries
1,700+ digital services across 20 ministries, previously scattered across dozens of disconnected government websites with inconsistent interfaces.

The Fragmented State

Before gov.gr, Greek citizens faced a labyrinth of disconnected government websites. Each ministry operated its own platform with different navigation patterns, visual styles, and authentication systems. Finding how to renew a passport required knowing which ministry handled it, then navigating an outdated website built a decade ago.

The mandate was clear: unify everything under one roof. Create a single, modern portal where any citizen can find any service in seconds, not minutes, not hours of searching across broken links and outdated PDFs.

The Homepage Experience

A clean, structured landing page that puts search first and organizes services into intuitive categories, ensuring citizens find what they need within seconds of arrival.

gov.gr
Gov.gr full homepage showing hero, service categories, statistics, and news section

Search-first design

The prominent search bar with autocomplete suggestions ensures citizens can find services by typing natural language queries. Combined with the mAigov AI assistant, the portal offers multiple pathways to discover services, whether you know exactly what you need or you're exploring for the first time.

gov.gr
Gov.gr search bar with autocomplete and mAigov chatbot
Information Architecture

Organizing Complexity

Category-driven navigation

Services are organized into broad life-event categories, "Citizens and day-to-day life", "Business activity", "Property and taxation", making it easy to browse by context rather than by ministry name.

  • Sidebar navigation for deep category exploration
  • Subcategory drill-down with clear breadcrumbs
  • Service counts per category for at-a-glance orientation
  • Cross-linked related services to aid discovery
gov.gr/categories
Gov.gr service categories page with sidebar navigation and subcategories
Service Design

Clear, Actionable Pages

gov.gr/services
Gov.gr service detail page showing authorization service with Start Now button

Every service tells its story

Individual service pages follow a consistent template: a clear title, step-by-step instructions, authentication options, and a prominent "Start Now" call to action. No ambiguity, no jargon.

  • Breadcrumb navigation for orientation
  • Related services for cross-discovery
  • Service metadata (last updated, competent authority)
  • Useful links and contact information
Search & Discovery

Finding What Matters

Faceted filtering for precision

The search experience goes beyond basic keyword matching. Citizens can filter results by service type, category, and responsible ministry, turning broad queries into precise matches. The sidebar filter panel makes complex searches feel intuitive.

  • Real-time search with instant results
  • Filter by category, ministry, and service type
  • Result count feedback for search refinement
  • Ministry-level filtering across 20+ organizations
gov.gr/search
Gov.gr search results page with faceted filters and ministry selection

The Full Government Apparatus

Every corner of the Greek government, from the Ministry of Health to the Ministry of Digital Governance, is represented through a clean, scannable directory that connects citizens to the right authority.

gov.gr/ministries
Gov.gr ministries directory showing 20 ministries in a three-column grid layout
21 Ministries
95 Organizations
15 Independent Authorities
13 Regions
AI-Powered

mAigov Digital Assistant

The portal integrates mAigov, an AI-powered chatbot that helps citizens navigate government services through natural conversation. With over 800,000 conversations handled, it serves as a virtual civil servant available around the clock.

Designed to appear as a friendly, approachable companion, the chatbot widget sits at the top of every page, ready to answer questions about procedures, documents, and service availability in both Greek and English.

gov.gr | mAigov
mAigov AI digital assistant chatbot interface on gov.gr

Design Details

Color Palette

The official government blue anchors the visual identity, supported by lighter blues for interactive elements and a clean white background for maximum readability.

Typography

A clean, modern type system optimized for legibility across long-form government content and dense data tables.

Ministries
Digital public services, the quick and easy way. Clear hierarchy guides citizens through complex procedures.

Accessibility

As a public portal serving all citizens, accessibility was non-negotiable. The design meets WCAG standards across the board.

  • WCAG 2.1 AA compliant
  • Full keyboard navigation
  • Bilingual (Greek & English)
  • Responsive across all devices
  • Screen reader optimized
1,700+ Digital Services
11M+ Citizens Served
20 Ministries Connected
100% Responsive

Reflection

Designing for government is designing for everyone. The diversity of the audience, from digital natives to elderly citizens visiting a website for the first time, demanded a level of clarity and simplicity that left no room for ambiguity.

The most meaningful outcome wasn't a polished interface; it was hearing that citizens could now complete in minutes what previously required hours of queuing at government offices. That's the real measure of design success: when the design disappears and people simply get things done.